Marketing

Q1. Good marketing is no accident, but a result of careful planning and __________?

Q2. Marketing is both an œart and a œscience there is constant tension between the creative side of marketing and the ________ side.

Q3. Global marketers must decide ___________.

Q4. In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the companys reputation for reliability and quality.

Q5. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

Q6. Marketers often use the term ___________ to cover various groupings of customers.

Q7. In __________more customers would like to buy the product than can be satisfied.

Q8. In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?

Q9. A Marketer is someone seeking a response from another party, called the __________.

Q10. Charles Revson of Revlon observed: œIn the factory, we make cosmetics; in the store, _________.