Marketing

Q1. In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

Q2. In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

Q3. Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

Q4. In the course of converting to a marketing orientation, a company faces three hurdles _______.

Q5. Rising promotion costs and shrinking profit margins are the result of ___________.

Q6. The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

Q7. A transaction involves ____________?

Q8. Information can be produced and marketed as a ___________?

Q9. Marketing management is ____________?

Q10. In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the companys reputation for reliability and quality.