Marketing Management — Part 2 MCQs with Explanations

Three is the correct answer to “Dispute Redressal Mechanism is . . . . . . . . tier in Consumer Protection Act”. This question is standard in competitive examination syllabi for Marketing Management.

Trade promotion is the correct answer to “Which element of the promotion mix do whole-salers generally apply to obtain their promotional objective”. This question is standard in competitive examination syllabi for Marketing Management.

Consumer behaviour for given product is the correct answer to “Which among the following is not an internal factor of pricing decision”. This question is standard in competitive examination syllabi for Marketing Management.

Skimming is the correct answer to “In which of the following pricing policies, a firm charges higher initial price for the product and reduces it over time as the demand at higher price is satisfied”. This question is standard in competitive examination syllabi for Marketing Management.

None of the above is the correct answer to “Which one of the following is the most likely result of a marketing strategy that attempts to serve all potential customers”. This question is standard in competitive examination syllabi for Marketing Management.

Orientation, Concept, Philosophy is the correct answer to “Which terms are often used interchangeably in marketing literature”. This question is standard in competitive examination syllabi for Marketing Management.

Market-penetration pricing is the correct answer to “When Pepsi came out with Pepsi Blue and priced it at half price to attract buyers they were using, Pepsi was using . . . . . . . .”. This question is standard in competitive examination syllabi for Marketing Management.

Both B and C is the correct answer to “Which of the legislations listed below do not form part of the marketing environment of India”. This question is standard in competitive examination syllabi for Marketing Management.

Evaluation of alternative is the correct answer to “The Third stage of Consumer buying decision process is”. This question is standard in competitive examination syllabi for Marketing Management.

Positioning by Brand Endorsement is the correct answer to “Using the names of company's powerful brands for line extentions”. This question is standard in competitive examination syllabi for Marketing Management.

Line extensions is the correct answer to “Which of the following terms is used to describe the situation when an existing brand name is applied to new sizes or flavours of a product or other variants, but in the same product category, these are new product launches”. This question is standard in competitive examination syllabi for Marketing Management.

Small quantity is the correct answer to “The retailer sells goods in . . . . . . . .”. This question is standard in competitive examination syllabi for Marketing Management.

Social media marketing is the correct answer to “Which one of the following modes is not an example of direct and database marketing communication”. This question is standard in competitive examination syllabi for Marketing Management.

Segmentation is the correct answer to “Which is not the element of marketing mix”. This question is standard in competitive examination syllabi for Marketing Management.

Levitt is the correct answer to “Who is associated with concept of marketing myopia”. This question is standard in competitive examination syllabi for Marketing Management.

To maximize short term profits is the correct answer to “Which of the following is not an objective of penetration pricing”. This question is standard in competitive examination syllabi for Marketing Management.

Channels of distribution is the correct answer to “Items, considered part of the augmented product, do not include :”. This question is standard in competitive examination syllabi for Marketing Management.

a-2, b-3, c-1 is the correct answer to “Match List-I with List-II and select the correct answer: List-I List-II a. Skimming pricing 1. A market having high price elasticity b. Differential pricing 2. A market having high price inelasticity c. Penetrating pricing 3. A market having several segments differing prominently with regard to price elasticities of their demand”. This question is standard in competitive examination syllabi for Marketing Management.

Micro marketing is the correct answer to “When a company treats each single customer as a separate segment, this is called”. This question is standard in competitive examination syllabi for Marketing Management.

Product line pricing is the correct answer to “The use of price points to refer different levelsof quality for a company's related products is typical of which product-mix pricing strategy”. This question is standard in competitive examination syllabi for Marketing Management.

Distribution channel is the correct answer to “Distribution logistics (also termed as 'market logistics') does not include”. This question is standard in competitive examination syllabi for Marketing Management.

Social media marketing is the correct answer to “Which of the following mode is not an example of Direct Marketing”. This question is standard in competitive examination syllabi for Marketing Management.

Telemarketing is the correct answer to “Which of the following is not a type of direct marketing”. This question is standard in competitive examination syllabi for Marketing Management.

Consumer behaviour is the correct answer to “What is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants”. This question is standard in competitive examination syllabi for Marketing Management.

a-4, b-1, c-3, d-2 is the correct answer to “Match the items of List I with the items of List-II and choose the correct answer: List-I List-II a. The economy was characterised by small regional suppliers who sold goods on a local basis 1. Mass marketing b. Standardised, branded goods were sold at national level 2. Hyper segmentation c. Era of market differentiation based on demographic, socio-economic and life style factors 3. Segmentation d. Technological advancements, especially in the area of digital communication allow marketers to communicate with individual consumers or very small groups 4. Fragmentation”. This question is standard in competitive examination syllabi for Marketing Management.

Awareness is the correct answer to “Which of the following types of personal influence can be termed as the most important stage of the consumer adoption process”. This question is standard in competitive examination syllabi for Marketing Management.

a-3, b-1, c-2, d-4 is the correct answer to “Match List-I with List-II and select the correct answer: List-I List-II a. Mega marketing 1. Advertising b. Penetration price 2. Kotler c. Promotion mix 3. Low price d. Customer satisfaction 4. Post purchase behaviour”. This question is standard in competitive examination syllabi for Marketing Management.

Differentiated pricing is the correct answer to “The pricing strategy which adjusts the basic price to accommodate differences in customers, products and locationsis called”. This question is standard in competitive examination syllabi for Marketing Management.

Oligopoly is the correct answer to “Advertising can become life and death matter under which market structure”. This question is standard in competitive examination syllabi for Marketing Management.

White is the correct answer to “Air conditioners are an example of . . . . . . . . goods.”. This question is standard in competitive examination syllabi for Marketing Management.

Customer segmentation is the correct answer to “Which of the following is not a method of segmenting a market”. This question is standard in competitive examination syllabi for Marketing Management.

Both Statements 2 and 4 are true and the rest are false is the correct answer to “Consider the following statements arid find out the correct alternative from the codes given below. 1. A firm's marketing information system is a component of its marketing research system. 2. The most common forms of marketing researches conducted in most of the firms are the measurement of market potential and the analysis of market share. 3. Survey research is seldom used for studying consumer's perception and attitudes. 4. The concept of cognitive dissonance is relevant to study consumer's post purchase behaviour. Which of the statement(s) given above is/are correct”. This question is standard in competitive examination syllabi for Marketing Management.

Optional product pricing is the correct answer to “A car maker's strategy of advertising a basic vehicle model with few conveniences and comforts at a low price to entice buyers and then convincing customers to buy higher-priced models with more amenities is an example of which of the following”. This question is standard in competitive examination syllabi for Marketing Management.

Competition is the correct answer to “Which of the following is not a measure for quality of service for consumer”. This question is standard in competitive examination syllabi for Marketing Management.

Recognition test is the correct answer to “. . . . . . . . is not a pre-test to evaluate advertising effectiveness.”. This question is standard in competitive examination syllabi for Marketing Management.

(A) is incorrect, but (R) is correct is the correct answer to “Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R) . Read the statements and choose the correct answer. Assertion (A): Purchase decisions are not based on how customers perceive prices but on the marketer's stated price. Reason (R): Customers may have a lower price threshold, below which prices signal inferior or unacceptable quality, and an upper price threshold where the product appears not worth the money.”. This question is standard in competitive examination syllabi for Marketing Management.

Unsought goods is the correct answer to “The selling concept is most likely to be used by firms which sell”. This question is standard in competitive examination syllabi for Marketing Management.

All the above is the correct answer to “The objective of price can be:”. This question is standard in competitive examination syllabi for Marketing Management.

1, 2, 4 is the correct answer to “Production function for a product is based on certain assumptions. Indicate the correct answer from the following. 1. Complementarity 2. Substitutability 3. Product elasticity 4. Specificity Select the correct answer:”. This question is standard in competitive examination syllabi for Marketing Management.

(I) and (II) both are correct is the correct answer to “Statement (I): Marketing is the process by which a firm profitably translates customer needs into revenue. Statement (II): Marketing is the messages and/or actions that causes messages and/or actions.”. This question is standard in competitive examination syllabi for Marketing Management.