Marketing — Mixed Practice: 13 MCQs with Explanations

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and Well-established brand names .

The Selling concept is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

Marketers argue for a Customer orientation in which all functions work together to respond to, serve, and satisfy the customer.

Many countries have deregulated industries to create greater competition and growth opportunities.

A transaction involves all of the above .

Information can be produced and marketed as a Product .

Charles Revson of Revlon observed: œIn the factory, we make cosmetics; in the store, we sell hope .

A Marketer is someone seeking a response from another party, called the Prospect .

In latent demand, consumers may share a strong need that cannot be satisfied by a/an Existing Product .

Marketers often use the term Market to cover various groupings of customers.

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called Consumer markets .

In business markets, advertising can play a role, but a stronger role may be played by the sales force, Price , and the companys reputation for reliability and quality.

Global marketers must decide All of the above .