Product And Brand Management — Part 2 MCQs with Explanations
Practice high-yield Management Sciences MCQs on Product And Brand Management — Part 2 with worked academic solutions for CSS, PMS, FPSC, PPSC, NTS.
Questions
40
Difficulty Level
Exam-Level
Target Exams
CSS, PMS, FPSC...
Estimated Time
48 mins
Exam-Level CSS PMS FPSC PPSC NTS
Verified for Commission Syllabus • Oct 14, 2026
40
Verified Practice Questions
Interactive test mode with detailed academic worked solutions
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🎉 Set complete! All 40 questions answered.
Question 1 of 40
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Z = C 1 X 1 + C 2 X 2 + . . . . . . . . C n X n is related with
Correct Answer: Option A — Linear Programming
Detailed Academic Explanation:
Linear Programming is the correct answer to “Z = C 1 X 1 + C 2 X 2 + . . . . . . . . C n X n is related with”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 2 of 40
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Which of the following is an advantage of single sourcing?
Correct Answer: Option D — Lower administration cost
Detailed Academic Explanation:
Lower administration cost is the correct answer to “Which of the following is an advantage of single sourcing”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 3 of 40
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Linear Decision Rule (LDR) developed by
Correct Answer: Option A — Mr. Holt, Mr. Modigliani and Mr. Muth
Detailed Academic Explanation:
Mr. Holt, Mr. Modigliani and Mr. Muth is the correct answer to “Linear Decision Rule (LDR) developed by”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 4 of 40
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Which of the following naming strategies fall under the category each product is launched under the brand name?
Correct Answer: Option D — Blanket name
Detailed Academic Explanation:
Blanket name is the correct answer to “Which of the following naming strategies fall under the category each product is launched under the brand name”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 5 of 40
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The routing decisions includes
Correct Answer: Option D — All of the above
Detailed Academic Explanation:
All of the above is the correct answer to “The routing decisions includes”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 6 of 40
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The . . . . . . . . and management skills of the sales representative must be taken into consideration while recruiting them.
Correct Answer: Option A — behaviour
Detailed Academic Explanation:
behaviour is the correct answer to “The . . . . . . . . and management skills of the sales representative must be taken into consideration while recruiting them.”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 7 of 40
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A quality criterion which can be assessed and either accepted or rejected is called a . . . . . . . . . .?
Correct Answer: Option C — Quality attribute
Detailed Academic Explanation:
Quality attribute is the correct answer to “A quality criterion which can be assessed and either accepted or rejected is called a . . . . . . . . . .”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 8 of 40
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Which of the following model is based on the fact that consumer behaviour is based on his learning, perception and attitude?
Correct Answer: Option A — Howard Sheth model
Detailed Academic Explanation:
Howard Sheth model is the correct answer to “Which of the following model is based on the fact that consumer behaviour is based on his learning, perception and attitude”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 9 of 40
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. . . . . . . . has no expiry date and is an asset for the organisation.
Correct Answer: Option A — Brand
Detailed Academic Explanation:
Brand is the correct answer to “. . . . . . . . has no expiry date and is an asset for the organisation.”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 10 of 40
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Elements of TQM includes
Correct Answer: Option D — All of above
Detailed Academic Explanation:
All of above is the correct answer to “Elements of TQM includes”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 11 of 40
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The Hybrid lay out is combination of
Correct Answer: Option B — Product layout and Process layout
Detailed Academic Explanation:
Product layout and Process layout is the correct answer to “The Hybrid lay out is combination of”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 12 of 40
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Objectives of a good plant layout includes
Correct Answer: Option D — All of the above
Detailed Academic Explanation:
All of the above is the correct answer to “Objectives of a good plant layout includes”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 13 of 40
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Which of the following factors includes motivation, perception learning, beliefs and attitudes?
Correct Answer: Option D — Psychological
Detailed Academic Explanation:
Psychological is the correct answer to “Which of the following factors includes motivation, perception learning, beliefs and attitudes”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 14 of 40
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Which of the following is not included in Howard Sheth model?
Correct Answer: Option A — Firm's and customer's attributes
Detailed Academic Explanation:
Firm's and customer's attributes is the correct answer to “Which of the following is not included in Howard Sheth model”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 15 of 40
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In VED analysis, D stands for
Correct Answer: Option A — Desirable
Detailed Academic Explanation:
Desirable is the correct answer to “In VED analysis, D stands for”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 16 of 40
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Synthesis is a technique of
Correct Answer: Option A — Work Measurement
Detailed Academic Explanation:
Work Measurement is the correct answer to “Synthesis is a technique of”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 17 of 40
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Evaluate the statements according to Brand Asset Valuator Model of Brand Equity. Statement I Knowledge measures the degree to which a brand is seen as different from others as well as its pricing power. Statement II Esteem measures perceptions of quality and loyalty or how well the brand is regarded and respected.
Correct Answer: Option D — Statement I is incorrect while Statement II is correct
Detailed Academic Explanation:
Statement I is incorrect while Statement II is correct is the correct answer to “Evaluate the statements according to Brand Asset Valuator Model of Brand Equity. Statement I Knowledge measures the degree to which a brand is seen as different from others as well as its pricing power. Statement II Esteem measures perceptions of quality and loyalty or how well the brand is regarded and respected.”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 18 of 40
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Which one of the following is a potential drawback of multibranding?
Correct Answer: Option A — The company's resources may be spread over too many brands
Detailed Academic Explanation:
The company's resources may be spread over too many brands is the correct answer to “Which one of the following is a potential drawback of multibranding”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 19 of 40
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Quality policy refers to the basic principles, which are used to guide the actions of the company, in order to meet the
Correct Answer: Option A — Quality Objectives
Detailed Academic Explanation:
Quality Objectives is the correct answer to “Quality policy refers to the basic principles, which are used to guide the actions of the company, in order to meet the”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 20 of 40
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Match the following List-I (Types of Inventory) List-II (Elements) a. Pipeline Inventory 1. Lot Size b. Cycle Inventory 2. Distribution Centre c. MRO Inventories 3. Repair d. Production Inventories 4. Raw Materials
Correct Answer: Option B — a-3, b-4, c-1, d-2
Detailed Academic Explanation:
a-3, b-4, c-1, d-2 is the correct answer to “Match the following List-I (Types of Inventory) List-II (Elements) a. Pipeline Inventory 1. Lot Size b. Cycle Inventory 2. Distribution Centre c. MRO Inventories 3. Repair d. Production Inventories 4. Raw Materials”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 21 of 40
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According to five stage model of the consumer buying process, which one of the following sequence is followed?
Correct Answer: Option D — Problem Recognition ⟶ Information Search ⟶ Evaluation of Alternatives ⟶ Purchase Decision ⟶ Post Purchase Behaviour
Detailed Academic Explanation:
Problem Recognition ⟶ Information Search ⟶ Evaluation of Alternatives ⟶ Purchase Decision ⟶ Post Purchase Behaviour is the correct answer to “According to five stage model of the consumer buying process, which one of the following sequence is followed”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 22 of 40
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Which of these layout types is most associated with a project process?
Correct Answer: Option A — Fixed position layout
Detailed Academic Explanation:
Fixed position layout is the correct answer to “Which of these layout types is most associated with a project process”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 23 of 40
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Performance and imagery is included in which of the following in the Keller's brand equity model?
Correct Answer: Option A — Brand meaning
Detailed Academic Explanation:
Brand meaning is the correct answer to “Performance and imagery is included in which of the following in the Keller's brand equity model”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 24 of 40
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Given The above problem is related with
Correct Answer: Option B — Linear Programme
Detailed Academic Explanation:
Linear Programme is the correct answer to “Given The above problem is related with”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 25 of 40
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Which of the following is/are stage of production control?
Correct Answer: Option D — All of the above
Detailed Academic Explanation:
All of the above is the correct answer to “Which of the following is/are stage of production control”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 26 of 40
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. . . . . . . . is person who makes the actual purchase.
Correct Answer: Option A — Buyer
Detailed Academic Explanation:
Buyer is the correct answer to “. . . . . . . . is person who makes the actual purchase.”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 27 of 40
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Which of the following is incorrect about image brands?
Correct Answer: Option D — They heavily rely on the 'product' and 'price' feature
Detailed Academic Explanation:
They heavily rely on the 'product' and 'price' feature is the correct answer to “Which of the following is incorrect about image brands”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 28 of 40
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Which of the following is/are restrictive assumptions of EOQ mode?
Correct Answer: Option D — All of the above
Detailed Academic Explanation:
All of the above is the correct answer to “Which of the following is/are restrictive assumptions of EOQ mode”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 29 of 40
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Which of these reasons to keep inventory will improve flexibility?
Correct Answer: Option C — It helps to deal with short term demands
Detailed Academic Explanation:
It helps to deal with short term demands is the correct answer to “Which of these reasons to keep inventory will improve flexibility”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 30 of 40
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Given The above diagram is related with
Correct Answer: Option B — Process and Product layout
Detailed Academic Explanation:
Process and Product layout is the correct answer to “Given The above diagram is related with”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 31 of 40
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SPT means
Correct Answer: Option C — Shortest Processing time
Detailed Academic Explanation:
Option "Shortest Processing time" is the correct answer for this question under Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
$$\frac{{{\text{Observed Time}} \times {\text{Observed Rating}}}}{{{\text{Standard Rating}}}}$$ is the correct answer to “Basic Time computed by”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 33 of 40
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Match the following List-I (Element of production) List-II (Elements) a. Control of Due dates 1. Cribes b. Control of Material 2. EOQ c. Control of Quality 3. SQC d. Control of Tooling 4. Scheduling
Correct Answer: Option D — a-1, b-3, c-2, d-4
Detailed Academic Explanation:
a-1, b-3, c-2, d-4 is the correct answer to “Match the following List-I (Element of production) List-II (Elements) a. Control of Due dates 1. Cribes b. Control of Material 2. EOQ c. Control of Quality 3. SQC d. Control of Tooling 4. Scheduling”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 34 of 40
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Statistical Quality Control includes
Correct Answer: Option D — All of the above
Detailed Academic Explanation:
All of the above is the correct answer to “Statistical Quality Control includes”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 35 of 40
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Heuristic method may be used in
Correct Answer: Option A — Production Planning
Detailed Academic Explanation:
Production Planning is the correct answer to “Heuristic method may be used in”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 36 of 40
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Types of Building includes
Correct Answer: Option D — All of the above
Detailed Academic Explanation:
All of the above is the correct answer to “Types of Building includes”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 37 of 40
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This figure is an example of C D A E F G H J I
Correct Answer: Option B — Layout
Detailed Academic Explanation:
Layout is the correct answer to “This figure is an example of C D A E F G H J I”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 38 of 40
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Match the following List-I (Types of Card) List-II (Features) a. Move card 1. For handling the components b. Inspection card 2. Rejection c. Bin card 3. Stores d. Route card 4. Process Engineer
Correct Answer: Option C — a-1, b-2, c-3, d-4
Detailed Academic Explanation:
a-1, b-2, c-3, d-4 is the correct answer to “Match the following List-I (Types of Card) List-II (Features) a. Move card 1. For handling the components b. Inspection card 2. Rejection c. Bin card 3. Stores d. Route card 4. Process Engineer”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 39 of 40
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Which of the following is not correct for creative selling?
Correct Answer: Option D — When a salesman is pitching on product's advantage in relation to substitutes
Detailed Academic Explanation:
When a salesman is pitching on product's advantage in relation to substitutes is the correct answer to “Which of the following is not correct for creative selling”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
Question 40 of 40
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Match the following List-I (Statement) List-II (Authors) a. Operational Research is the application of scientific method to the study of alternatives in a problem situation, with a view to provide a quantitative basis for arriving at an optimum solution in terms of the goals sought. 1. Acoff b. Operational Research is a scientific method of providing executive departments with a quantitative basis for decisions under their control. 2. T. Satty c. Operational Research application of scientific method, techniques and tools to problems involving the operations of systems so as to provide those in control of the operations with optimum solution to the problems. 3. Koontz and O'Donnell d. Operational Research is the art of giving bad answers to the problems otherwise which has worst answer. 4. R. M. Morse and G. E. Kimball
Correct Answer: Option B — a-3, b-4, c-1, d-2
Detailed Academic Explanation:
a-3, b-4, c-1, d-2 is the correct answer to “Match the following List-I (Statement) List-II (Authors) a. Operational Research is the application of scientific method to the study of alternatives in a problem situation, with a view to provide a quantitative basis for arriving at an optimum solution in terms of the goals sought. 1. Acoff b. Operational Research is a scientific method of providing executive departments with a quantitative basis for decisions under their control. 2. T. Satty c. Operational Research application of scientific method, techniques and tools to problems involving the operations of systems so as to provide those in control of the operations with optimum solution to the problems. 3. Koontz and O'Donnell d. Operational Research is the art of giving bad answers to the problems otherwise which has worst answer. 4. R. M. Morse and G. E. Kimball”. This question is standard in competitive examination syllabi for Product And Brand Management.
💡Key Conceptual Anchor:Product And Brand Management
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Business Communication — Part 1
Master the next curriculum module with 40 exam-standard MCQs.
In competitive commission exams (FPSC, PPSC, KPPSC, SPSC, CSS, PMS), questions are frequently phrased with distractor options designed to catch rote learners. Whenever you answer an MCQ, read the Detailed Academic Explanation and Conceptual Anchor to understand why the remaining options are incorrect.