Advertising And Marketing Communication — Part 1 MCQs with Explanations

non-personal is the correct answer to “Advertisement is a mass communication. It addresses the masses and it is a form of . . . . . . . . communication.”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

Social media is the correct answer to “. . . . . . . . is helpful in promotion of business by people and big industrialists who are promoting their goods and services through networking sites like Facebook, Twitter, etc.”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

Petrol is the correct answer to “If the price of the following product were increased, its demand would remain inelastic.”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

all of the above is the correct answer to “Creation of advertisement by an advertising agency involves activities like”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

Chi-Square Analysis is the correct answer to “Which of the following is not a technique of demand forecasting”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

Daily Current is the correct answer to “On 11 th March 1702, the first daily newspaper appeared in London called”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

Some knowledge is a part of short-term memory is the correct answer to “Which of the follwing statements is false”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

We want to define clearly such market niches as have similar characteristics and features is the correct answer to “What is the basic objective of merket segmentation”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

direct advertising effort is the correct answer to “If a firm advertises its own products in a magazine, this would be a/an”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

1967 is the correct answer to “The second Press Commission was formed in”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

brand image is the correct answer to “Brand identity is followed by . . . . . . . ., which is a reflection of what marketers plan to send to the public.”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

August, 1960 is the correct answer to “Registrar of News Papers for India (RNI) started functioning in”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

both A and C is the correct answer to “Advertising for . . . . . . . . is not allowed.”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

Telegraph is the correct answer to “What created the pressure world within Journalism”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

All of the above is the correct answer to “To develop which of the following do large agencies often have higher staff strength”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

advertising budget is the correct answer to “There is a risk of client's resources getting wasted without proper”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

1900 is the correct answer to “AIDA is created by Elmo Lewisin”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

Advertising agency is the correct answer to “Which of the following establishes relationship between clients and business entrepreneurs”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

All of the above is the correct answer to “Which of the following formls a process of advertising management”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

to deliver customised marketing message to identifiable prospects is the correct answer to “Addressable media are used”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

advertising is the correct answer to “To introduce new products to world of consumers is the main goal of”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

All of the above is the correct answer to “Which of the following is an example of product research”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

a-3, b-1, c-4, d-2 is the correct answer to “Match the following function of an advertising agency with their departments. List-I (Functions) List-II (Departments) a. Preparing an attractive copy for its clients and customers 1. Art Department b. Preparing layouts and visuals for the clients 2. Research Department c. Producing final advertisements for the markets 3. Copy Department d. Carrying out research and applying in different ways 4. Production Department”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

1961 is the correct answer to “When was the Film & Television Institute of india set-up in Pune”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

Come out of your old Shell is the correct answer to “What is the chief message to be given to a laggard”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

print media is the correct answer to “The best form of an advertisement is”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

promotion is the correct answer to “Catalogues, magazines, newspaper and invitations to organisation-sponsored events are associated with the marketing mix activity of . . . . . . . .”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

media planner is the correct answer to “Understanding the different nuances of media is the role of a/an”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

decline is the correct answer to “The last stage of a PLC is”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

a satisfied customer is the correct answer to “The best advertisement is”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

strategic advertising research is the correct answer to “Media research is a part of”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

William Taylor is the correct answer to “By whom was the first advertising company founded”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

Justice GS. Rajadhyaksha is the correct answer to “Who among the followings was the chairman of the first Press Commission”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

Group Discussion is the correct answer to “Which of the following is not a part of the communication mix”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

advertiser is the correct answer to “Advertising involves dissemination of information about a product or service to induce people to take actions beneficial to”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

feedback mechanism is the correct answer to “It is difficult to evaluate the impact of advertising message, as there is no immediate and accurate . . . . . . . .”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

Alam Ara is the correct answer to “With which film ended the silent era of Indian cinema”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

a-1, b-2, c-3, d-4 is the correct answer to “Match the following descriptions of advertising campaigns with relevant terms. List-I (Descriptions) List-II (Terms) a. Finding out product demand, competitors, etc. 1. Research b. Knowledge of prospect buyers 2. Know the target audience c. Evaluation of expenses on factors like media presentations, paper work etc. 3. Setting the budget d. Planning of colours, graphics etc to be used in advertisement 4. Deciding a proper theme”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

a-4, b-3, c-1, d-2 is the correct answer to “Match the following. List-I List-II a. Thomas J. Barratt 1. Les Crieries de Paris b. La Presse 2. Space broker c. Guillaume de la Villeneuve 3. Paid advertising d. Volney B. Palmer 4. Pears soap”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

reputation, relevance and loyalty is the correct answer to “Brand assets include”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.