Communication And Media Research — Part 2 MCQs with Explanations
Practice high-yield Mass Communication & Journalism MCQs on Communication And Media Research — Part 2 with worked academic solutions for CSS, PMS, PPSC, FPSC.
Questions
40
Difficulty Level
Exam-Level
Target Exams
CSS, PMS, PPSC...
Estimated Time
48 mins
Exam-Level CSS PMS PPSC FPSC
Verified for Commission Syllabus • Oct 14, 2026
40
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Question 1 of 40
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What is the formula for calculating the Semi Inter Quartile Range?
Correct Answer: Option B — $$\frac{{{Q_3} - {Q_1}}}{{{Q_3} + {Q_1}}}$$
Detailed Academic Explanation:
$$\frac{{{Q_3} - {Q_1}}}{{{Q_3} + {Q_1}}}$$ is the correct answer to “What is the formula for calculating the Semi Inter Quartile Range”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 2 of 40
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Experimental research design are widely used in
Correct Answer: Option D — all of these
Detailed Academic Explanation:
all of these is the correct answer to “Experimental research design are widely used in”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 3 of 40
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Consider the following statements and select the correct answer given below. 1. Research is used to describe an entire collection of information about particular subject or topic. 2. Research demand a clear statement of the problem.
Correct Answer: Option C — Both 1 and 2
Detailed Academic Explanation:
Both 1 and 2 is the correct answer to “Consider the following statements and select the correct answer given below. 1. Research is used to describe an entire collection of information about particular subject or topic. 2. Research demand a clear statement of the problem.”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 4 of 40
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Who among the following is attributed to the earliest development of a non-parametric test?
Correct Answer: Option C — Arbuthnot
Detailed Academic Explanation:
Arbuthnot is the correct answer to “Who among the following is attributed to the earliest development of a non-parametric test”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 5 of 40
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In which research design are researchers inclined towards evaluating the root cause specific topic?
Correct Answer: Option D — Diagnostic research design
Detailed Academic Explanation:
Diagnostic research design is the correct answer to “In which research design are researchers inclined towards evaluating the root cause specific topic”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 6 of 40
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Which type of scaling technique is also known as non-metric scaling?
Correct Answer: Option A — Comparative scale
Detailed Academic Explanation:
Comparative scale is the correct answer to “Which type of scaling technique is also known as non-metric scaling”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
$$J = \frac{{{\text{Mean }} - {\text{ Mode}}}}{\sigma }$$ is the correct answer to “The Coefficient of Skewness (J) is given by”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 8 of 40
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A successful freelance journalist must not have
Correct Answer: Option B — a weak writing skill
Detailed Academic Explanation:
a weak writing skill is the correct answer to “A successful freelance journalist must not have”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 9 of 40
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In which country was the concept of Ombudsman first adopted?
Correct Answer: Option B — USA
Detailed Academic Explanation:
USA is the correct answer to “In which country was the concept of Ombudsman first adopted”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 10 of 40
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The data set is smaller to ensure . . . . . . . .
Correct Answer: Option A — homogeneity
Detailed Academic Explanation:
homogeneity is the correct answer to “The data set is smaller to ensure . . . . . . . .”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 11 of 40
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Match the following. List-I List-II a. Media research 1. Primary data b. Marketing 2. Study of a customaries segment c. Data of RNI 3. A kind of material data d. Market research 4. Study of broadcast audience
Correct Answer: Option A — a-1, b-2, c-4, d-3
Detailed Academic Explanation:
a-1, b-2, c-4, d-3 is the correct answer to “Match the following. List-I List-II a. Media research 1. Primary data b. Marketing 2. Study of a customaries segment c. Data of RNI 3. A kind of material data d. Market research 4. Study of broadcast audience”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 12 of 40
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Identify the chronological order of the following.
Correct Answer: Option C — Photography, Telegraphy, Film, Telephone
Detailed Academic Explanation:
Photography, Telegraphy, Film, Telephone is the correct answer to “Identify the chronological order of the following.”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 13 of 40
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In order to be a good writer one shouldn't be
Correct Answer: Option C — using complex words
Detailed Academic Explanation:
using complex words is the correct answer to “In order to be a good writer one shouldn't be”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 14 of 40
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In the parlance of study of kurtosis, a flat-topped curve is called a
Correct Answer: Option B — Platycurtic curve
Detailed Academic Explanation:
Platycurtic curve is the correct answer to “In the parlance of study of kurtosis, a flat-topped curve is called a”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 15 of 40
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The latest audiences to be studied by the proponents of media research are
Correct Answer: Option D — none of these
Detailed Academic Explanation:
none of these is the correct answer to “The latest audiences to be studied by the proponents of media research are”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 16 of 40
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Choose the correct sequence of the 'main steps in content analysis'.
Correct Answer: Option D — Facts mentioning - Table formation - Outline formation - Class formation - Definition formulation
Detailed Academic Explanation:
Facts mentioning - Table formation - Outline formation - Class formation - Definition formulation is the correct answer to “Choose the correct sequence of the 'main steps in content analysis'.”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 17 of 40
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Who wrote the book "The Press & Americar"?
Correct Answer: Option A — Edwin Emery
Detailed Academic Explanation:
Edwin Emery is the correct answer to “Who wrote the book "The Press & Americar"”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 18 of 40
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Match the following. List-I List-II a. SITE 1. A logical supposition b. Hypothesis 2. Seeing from high place c. Census 3. Study of population d. Survey 4. Communication research
Correct Answer: Option A — a-4, b-1, c-3, d-2
Detailed Academic Explanation:
a-4, b-1, c-3, d-2 is the correct answer to “Match the following. List-I List-II a. SITE 1. A logical supposition b. Hypothesis 2. Seeing from high place c. Census 3. Study of population d. Survey 4. Communication research”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 19 of 40
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Identify the correct sequence of the following social networking sites in order of the launch.
Correct Answer: Option C — LinkedIn, Orkut, Facebook, Twitter
Detailed Academic Explanation:
LinkedIn, Orkut, Facebook, Twitter is the correct answer to “Identify the correct sequence of the following social networking sites in order of the launch.”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 20 of 40
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Data of which level shows all the features of the interval level of measurement?
Correct Answer: Option A — Ratio level
Detailed Academic Explanation:
Ratio level is the correct answer to “Data of which level shows all the features of the interval level of measurement”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 21 of 40
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Quasi-experimental research shares similarities with . . . . . . . .
Correct Answer: Option C — traditional experimental research
Detailed Academic Explanation:
traditional experimental research is the correct answer to “Quasi-experimental research shares similarities with . . . . . . . .”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 22 of 40
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Which one of the following is the type of research design?
Correct Answer: Option D — Quasi-experimental
Detailed Academic Explanation:
Quasi-experimental is the correct answer to “Which one of the following is the type of research design”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 23 of 40
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Usually people's interaction with media is
Correct Answer: Option D — All of the above
Detailed Academic Explanation:
All of the above is the correct answer to “Usually people's interaction with media is”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 24 of 40
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Match the following. List-I List-II a. Computer simulation 1. Pseudo-random number sampling b. Statistics and survey methods 2. Sampling c. Statistically selecting a random means 3. Representative d. Smaller data 4. Greater accuracy
Correct Answer: Option B — a-2, b-1, c-4, d-3
Detailed Academic Explanation:
a-2, b-1, c-4, d-3 is the correct answer to “Match the following. List-I List-II a. Computer simulation 1. Pseudo-random number sampling b. Statistics and survey methods 2. Sampling c. Statistically selecting a random means 3. Representative d. Smaller data 4. Greater accuracy”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 25 of 40
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Why are conclusive and exploratory research a part of a cyclic process?
Correct Answer: Option A — The results of conclusive research generate new ideas, which become the inputs for exploratory research. Hence, the process is cyclic in nature
Detailed Academic Explanation:
The results of conclusive research generate new ideas, which become the inputs for exploratory research. Hence, the process is cyclic in nature is the correct answer to “Why are conclusive and exploratory research a part of a cyclic process”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 26 of 40
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Experimental research design is conducted in which situation?
Correct Answer: Option C — Both A and B
Detailed Academic Explanation:
Both A and B is the correct answer to “Experimental research design is conducted in which situation”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 27 of 40
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Ethical communication is related to
Correct Answer: Option D — all of the above
Detailed Academic Explanation:
all of the above is the correct answer to “Ethical communication is related to”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 28 of 40
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What is scaling techniques?
Correct Answer: Option C — Both A and B
Detailed Academic Explanation:
Both A and B is the correct answer to “What is scaling techniques”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 29 of 40
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In which year was the BBC world service started in India?
Correct Answer: Option B — 1991
Detailed Academic Explanation:
1991 is the correct answer to “In which year was the BBC world service started in India”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 30 of 40
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Mass communication is distribution of . . . . . . . .
Correct Answer: Option D — all of the above
Detailed Academic Explanation:
all of the above is the correct answer to “Mass communication is distribution of . . . . . . . .”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 31 of 40
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In the parlance of the Chi-square test, the number of degrees of freedom is given by the following formula.
Correct Answer: Option C — (Rows - 1) (Columns)
Detailed Academic Explanation:
(Rows - 1) (Columns) is the correct answer to “In the parlance of the Chi-square test, the number of degrees of freedom is given by the following formula.”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 32 of 40
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Which of the following research design is/are used to establish a relation between the cause and effect?
Correct Answer: Option B — Experimental research design
Detailed Academic Explanation:
Experimental research design is the correct answer to “Which of the following research design is/are used to establish a relation between the cause and effect”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 33 of 40
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Which of the following is/are the methods of probability sampling?
Correct Answer: Option D — All of these
Detailed Academic Explanation:
All of these is the correct answer to “Which of the following is/are the methods of probability sampling”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 34 of 40
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Which of the following models in used for assessing one latent variable from several binary measured variables?
Correct Answer: Option C — Item Response Theory
Detailed Academic Explanation:
Item Response Theory is the correct answer to “Which of the following models in used for assessing one latent variable from several binary measured variables”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 35 of 40
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Generalized conclusion on the basis of a sample is technically known as
Correct Answer: Option A — statistical inference of external validity of the research
Detailed Academic Explanation:
statistical inference of external validity of the research is the correct answer to “Generalized conclusion on the basis of a sample is technically known as”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 36 of 40
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Who among the following set up the "Pubic society of India"?
Correct Answer: Option C — I.S. Taylor
Detailed Academic Explanation:
I.S. Taylor is the correct answer to “Who among the following set up the "Pubic society of India"”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 37 of 40
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Under what circumstances, would we use a non-parametric test?
Correct Answer: Option A — When data does not meet the assumptions for a parametric test
Detailed Academic Explanation:
When data does not meet the assumptions for a parametric test is the correct answer to “Under what circumstances, would we use a non-parametric test”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 38 of 40
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In the parlance of copy testing, when one of the following is not a principle of PACT?
Correct Answer: Option C — Avoid multiple measurements
Detailed Academic Explanation:
Avoid multiple measurements is the correct answer to “In the parlance of copy testing, when one of the following is not a principle of PACT”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 39 of 40
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The formula for calculating mode is as follows: $$Z = {L_1} + \frac{{{f_1} - {f_0}}}{{\left( {{f_1} - {f_0}} \right) + \left( {{f_2} - {f_0}} \right)}}$$ In this formula, f 2 represents the
Correct Answer: Option C — frequency of the class that succeeds the modal class
Detailed Academic Explanation:
frequency of the class that succeeds the modal class is the correct answer to “The formula for calculating mode is as follows: $$Z = {L_1} + \frac{{{f_1} - {f_0}}}{{\left( {{f_1} - {f_0}} \right) + \left( {{f_2} - {f_0}} \right)}}$$ In this formula, f 2 represents the”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
Question 40 of 40
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Which among the following is the primary method of social and cultural anthropology?
Correct Answer: Option A — Ethnography
Detailed Academic Explanation:
Ethnography is the correct answer to “Which among the following is the primary method of social and cultural anthropology”. This question is standard in competitive examination syllabi for Communication And Media Research.
💡Key Conceptual Anchor:Communication And Media Research
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💡Examiner's Advisory for Mass Communication & Journalism
In competitive commission exams (FPSC, PPSC, KPPSC, SPSC, CSS, PMS), questions are frequently phrased with distractor options designed to catch rote learners. Whenever you answer an MCQ, read the Detailed Academic Explanation and Conceptual Anchor to understand why the remaining options are incorrect.