Communication And Media Research — Part 1 MCQs with Explanations

Sampling has several advantages: 1. Convenience and easy to use: Sampling requires fewer resources, time, and effort compared to studying the entire population. 2. Highly representative of the population: Properly designed and executed sampling methods can accurately reflect the characteristics of the entire population. 3. Highly representative of the strata: Stratified sampling ensures that specific subgroups or strata within the population are adequately represented, providing more precise results. Thus, all of the options are correct.

why consumers buy specific products and/or services is the correct answer to “Motivation research ties to analyse”. This question is standard in competitive examination syllabi for Communication And Media Research.

Comparative scale is the correct answer to “In which of the following scale technique, a direct comparison of stimulus object is done”. This question is standard in competitive examination syllabi for Communication And Media Research.

William Randolph Hearst (1898) is the correct answer to “Who can be given the credit of being the pioneer of media effects research in the USA”. This question is standard in competitive examination syllabi for Communication And Media Research.

statistic is the correct answer to “A statistical measure based upon the entire population is called parameter while measure based upon a sample is known as”. This question is standard in competitive examination syllabi for Communication And Media Research.

defines the goals of the advertising message before the execution of the ad campaign is the correct answer to “In Before-After testing, the advertising researcher”. This question is standard in competitive examination syllabi for Communication And Media Research.

doctoral is the correct answer to “Mass communication research involves . . . . . . . . studies.”. This question is standard in competitive examination syllabi for Communication And Media Research.

it is not affected by extreme items is the correct answer to “A chief limitation of Mean Deviation (MD) is that”. This question is standard in competitive examination syllabi for Communication And Media Research.

sampling is the correct answer to “Selecting a particular group to represent the entire population is known as”. This question is standard in competitive examination syllabi for Communication And Media Research.

two is the correct answer to “There are . . . . . . . . forms of error in statistics.”. This question is standard in competitive examination syllabi for Communication And Media Research.

advertisements is the correct answer to “Market research is doneto target . . . . . . . .”. This question is standard in competitive examination syllabi for Communication And Media Research.

Marshal Mc Luhan is the correct answer to “Who is the writer of the book named the Medium is the Message”. This question is standard in competitive examination syllabi for Communication And Media Research.

entertainment, education and information is the correct answer to “The three objectives of the SITE were”. This question is standard in competitive examination syllabi for Communication And Media Research.

Numerical scales is the correct answer to “Itemised rating scales are otherwise known as”. This question is standard in competitive examination syllabi for Communication And Media Research.

John Milton is the correct answer to “Who wrote Areopagitica”. This question is standard in competitive examination syllabi for Communication And Media Research.

qualitative is the correct answer to “Data used in nominal level of measurement is . . . . . . . .”. This question is standard in competitive examination syllabi for Communication And Media Research.

less than 30 is the correct answer to “What is the sample size in t-test”. This question is standard in competitive examination syllabi for Communication And Media Research.

primary data is the correct answer to “People's meters would used to give us”. This question is standard in competitive examination syllabi for Communication And Media Research.

all of the above is the correct answer to “The essential elements of research design are”. This question is standard in competitive examination syllabi for Communication And Media Research.

1976 is the correct answer to “In which year was the Non-Aligned News Agencies Pool formally launched”. This question is standard in competitive examination syllabi for Communication And Media Research.

All of these is the correct answer to “Of the below non-parametric tests, which relies on the calculation of ranks”. This question is standard in competitive examination syllabi for Communication And Media Research.

all of these is the correct answer to “Internet is a”. This question is standard in competitive examination syllabi for Communication And Media Research.

Unique case orientation is the correct answer to “Which of the following is a characteristic of qualitative research”. This question is standard in competitive examination syllabi for Communication And Media Research.

mathematical statistics is the correct answer to “Branch of statistics which deals with development of particular statistical method is classified as”. This question is standard in competitive examination syllabi for Communication And Media Research.

Interpretation is the correct answer to “Which of the following refers to the task of drawing inferences from the collected facts after an analytical or experimental study”. This question is standard in competitive examination syllabi for Communication And Media Research.

secondary data is the correct answer to “If an advertising researcher collects data from a research firm such as AC Neilsen, the IMRB or ORC, this data would be deemed”. This question is standard in competitive examination syllabi for Communication And Media Research.

Observational is the correct answer to “. . . . . . . . study involves survey before statistical analysis.”. This question is standard in competitive examination syllabi for Communication And Media Research.

All of the above is the correct answer to “The comparative scaling techniques includes . . . . . . . .”. This question is standard in competitive examination syllabi for Communication And Media Research.

Measurement of analysis is the correct answer to “Which one of the follownig is not the component of research design”. This question is standard in competitive examination syllabi for Communication And Media Research.

the feelings of fear precedes the feeling of joy and euphoria is the correct answer to “After watching a horror movie in a theatre, in the mind of a viewer”. This question is standard in competitive examination syllabi for Communication And Media Research.

The ad shown to you in a newspaper is the correct answer to “The researcher asks the following question form the test subject: Which ad would help you buy shaving cream of your choice”. This question is standard in competitive examination syllabi for Communication And Media Research.

a-3, b-1, c-2, d-4 is the correct answer to “Match the following. List-I List-II a. General Linear Model 1. Related to discrete dependent variables. b. Generalised Linear Mode 2. Used for assessing lateent structures from measured manifest variables. c. Structural Equation Modeling 3. Widely used model on which various other methods of analysing data are based. d. Item Response Theory 4. Models for assessing one latent variable from several binary measured variables.”. This question is standard in competitive examination syllabi for Communication And Media Research.

cheap and easy to get is the correct answer to “Secondary data are”. This question is standard in competitive examination syllabi for Communication And Media Research.

Collectivecase study is the correct answer to “Which of the following involves the studying of multiple cases in one research study”. This question is standard in competitive examination syllabi for Communication And Media Research.

collecting data directly from customers/collected directly from first hand experience is the correct answer to “Primary data means”. This question is standard in competitive examination syllabi for Communication And Media Research.

The 1000's and 1990's is the correct answer to “Which was the golden age of Journalism according to writers and owners of newspapers in England”. This question is standard in competitive examination syllabi for Communication And Media Research.

Article 246 is the correct answer to “The Governments monopoly on broadcasting rests in which Article of the Indian Constitution”. This question is standard in competitive examination syllabi for Communication And Media Research.

$$CV = \frac{\sigma }{{\overline X }} \times 100$$ is the correct answer to “The following is the correct formula for calculating the Coefficient of Variation.”. This question is standard in competitive examination syllabi for Communication And Media Research.

1, 2, 3 and 4 is the correct answer to “Consider the statements given below and select the correct statements. 1. Interpretation opens new avenues for intellectual adventure and stimulates the quest for more knowledge 2. Through interpretation the continuity in research can be maintained 3. Through interpretation a researches can well understand the abstract principle that work beneeth his findings Interpretation leads to the establishment of explantory concepts that can serve as a guide for future research studies”. This question is standard in competitive examination syllabi for Communication And Media Research.

Concluding that listening to music while studying improves memory when it actually doesn't is the correct answer to “What would be the type I error”. This question is standard in competitive examination syllabi for Communication And Media Research.