Advertising And Marketing Communication — Part 2 MCQs with Explanations

Notebooks is the correct answer to “Which of these media is not used for advertisement”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

reading notice is the correct answer to “When a newspaper advertisement looks like a news story, it is called . . . . . . . .”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

The customer may be too busy to carry such things with him is the correct answer to “Why does a hotel provide shampoo and hair conditioner (in pouches) in the rooms”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

advertising is the correct answer to “If the aim of promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of . . . . . . . . in the promotional mix.”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

All of the above is the correct answer to “Which of the following is a step in the marketing process”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

synergy is the correct answer to “A mix of different communication tools has a better chance of achieving”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

at least try to go to that tourist spot once again is the correct answer to “A satisifed customer is likely to”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

find a need is the correct answer to “The first step in the marketing process is to”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

results of MR surveys and interviews of prospective clients is the correct answer to “The final marketing mix should be decided according to”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

television is the correct answer to “It is advisable to use . . . . . . . . as a source of advertising.”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

All of the above is the correct answer to “What purpose does an advertising copy serve”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

both A and B is the correct answer to “The Second Press Commission examined”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

existing products is the correct answer to “For making advertisements more effective, the manufacturers improve . . . . . . . . and launch new products.”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

their senior motivate them to work harder and take care is the correct answer to “Self-motivation would be developed among the hotel staff if”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

all of the above is the correct answer to “The ultimate objectives of an advertising agency include”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

The ones, following an effective management process is the correct answer to “Which companies are usually the frontrunners in terms of selling their goods and services”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

A national level magazine is the correct answer to “Which newspaper or magazine would be used by a deluxe hotel to issue its advertisements”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

Discourage the buyer is the correct answer to “Which of these is not a characteristic of an advertisement”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

buyer and seller is the correct answer to “Advertisement provides information regarding product or idea in non-personal forms, as no face to face contact is involved between . . . . . . . .”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

new products is the correct answer to “Advertising influences the mind of the consumers by creating desire and taste for”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

Both A and B is the correct answer to “. . . . . . . . refers to a brands' objective (functional) attributes in relation to other brands.”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

A GIT would help you and other group members enjoy the tour is the correct answer to “How should a travel agency handle a fussy customer who is keen to go on an individual tour but is willing to pay the price of a GIT”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

all the above is the correct answer to “Public Relations Communication should be based on”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

Advertising management is the correct answer to “. . . . . . . . is a planned managerial process designed to oversee and control various advertising activities.”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

Golden Arches, Maharaja, Makemytrip.com, Palace On Wheels is the correct answer to “Identify the correct set of brand/symbol logo.”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

A new scheme to give you more discount! Join this scheme and avail discounts is the correct answer to “How can a firm be more creative while marketing its products to prospective passengers”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

1, 2, 3, 4 is the correct answer to “Arrange the following in correct chronological order. 1. Marketing research 2. Media planning and budgeting 3. Advertising campaigns 4. Relationship with clients”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

China is the correct answer to “First of all which country made the paper”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

James Perry is the correct answer to “Who was the man who led the way to modem editorship”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

Brand associations is the correct answer to “. . . . . . . . includes all that is linked up in memory about the brand. It couldbe specific to attributes, features, benefits or looks of brand.”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

a-4, b-3, c-1, d-2 is the correct answer to “Match the following. List-I List-II a. N W Ayer 1. 21 st century b. Volney B Palmer 2. 20 th century c. Internet 3. 1842 d. Edward Bernays 4. 1869”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

1930 is the correct answer to “The Indian Press ordinance was passed in”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

The need to earn a profit is the correct answer to “The definition of marketing includes all except one of the following”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

Chief branding officer is the correct answer to “. . . . . . . . is either the head of marketing department or a major brand and is responsible for the brand strategy and its implementation, important for complete performance of the brand.”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

a-4, b-3, c-2, d-1 is the correct answer to “Match of the following. List-I List-II a. Retail advertising 1. Done across the country b. Outdoor advertising 2. Fortifies interest for general item or whole industry c. Demand based advertising 3. Billboard d. National advertising 4. Patronise a specific store”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

a-2, b-4, c-1, d-3 is the correct answer to “Match the following departments of an advertising agency with their functions List-I (Department) List-II (Functions) a. Contact Department 1. Redressing the grievances of consumers b. Media Department 2. Building the bridge between advertising agency and client c. Public Relations Department 3. Providing welfare facilities to staff d. Office Management Department 4. Media scheduling”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

tour operator is the correct answer to “A wholesaler, in the parlance of tourism industry is the”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

Yellow Journalism is the correct answer to “'Tabloid Journalism' is also called”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

The airline management wants the airline to identify with each and every country to which, its aircrafts are flown is the correct answer to “What is the idea of making the Maharaja an Arab or a Britisher in the advertisements of Air India”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.

part-time reporter is the correct answer to “The word 'Stringer' is used for”. This question is standard in competitive examination syllabi for Advertising And Marketing Communication.